Oh dear, this is going to be such an earthquake for the advertising dreamland. Google has decided. Its final verdict is, no more Flash ads on Chrome platform. Almost one in two web users strongly rely on Chrome. That is why, this is an extremely important event in the cyber history.
On the other hand, the rest of major IT players are also not in the pro-Flash mood, including Mozilla, Amazon, and Apple. The age of HTML5 has just begun. Are we to blame these cyber lords? Should we feel sorry for the Flash, and its imminent and unavoidable sad destiny?
Well, for what is worth, the busy little bees behind Flash had plenty of time to deal with the constant hacker’s attacks and security failures. Obviously, some of the biggest IT guys simply had enough. Mozilla Firefox was among the first to share its security concerns with the series of Flash failures.
Now, the Flash crew has plenty of time to regret. Google and other major brands simply cannot themselves a luxury of endless security troubles with Flash plugins. Who knows,maybe this can become a story with the happy end, after all. Security does matter, doesn’t it Flash?
Mozilla is eager to reshape the challenging landscape of private browsing with the new Firefox Aurora private surfing feature. What is the big deal with it, you may ask? Every single browser has it. So, what is so special about the Aurora? Well, when Mozilla says private, it really means it.
You open a new private browser, and you think that you are invisible. Little did you know that all kinds of trackers and scripts are still following you. So, what kind of private browsing is that? This is what we used to have before Mozilla decided to do something about it. And, now we are safe?
To tell you the truth, there is no privacy online. It has never been. At least not the one you are expecting to get. However, we have every right to get the privacy, when a browser claims we have it. Right? Otherwise, we have been fooled badly. And, the unwanted consequences can be devastating.
OK Firefox, we have heard enough. You can rest assured that we are going to put your private browsing stuff to a real test. We sure hope you were telling the truth. Otherwise, we cannot handle one more disappointment. That would be just more than enough. Happy private browsing Firefox cyber guys.
Sooner or later, this way or another, you are going to be ad-stabbed-back by all those shiny, friendly and colorful service providers. This has already happened with Google, and the history repeats itself with Mozilla. We have to admit, we are a little bit heartbroken. All great ideas have greedy endings.
Mozilla is about to introduce the thing called Suggested Tiles. So, what is the big deal about it? Well, this is a new kind of advertisement. You are going to search, and Mozilla is going to suggest. If you do not like it, you do not have to use it. As simple as that. When you put it this way, it sounds like a fair deal.
However, there is a catch. Mozilla’s suggestions are actually based on your browsing history. Now, it does not sound so fair, does it? We do not care about the things you advertise. Nevertheless, we have a right to ask, how did you create your offer? Based on what data?
Somehow, we have a feeling that this particular corporate greed is going to hit back Mozilla like a boomerang. Mozilla’s power is directly derived, or even better to say, borrowed from us, the users. No users. No trade. You have to maintain a careful balance. Otherwise, we will have to migrate to some other ad-free place.