Even the IT giants, such as Apple itself, can make ridiculous, unreasonable, and very often damaging mistakes. Emoticons for the different races of Apple users. This sounds like a nice idea in theory. However, when you try to implement it in the real life, then you hit a wall with a surprising strength.
What were they thinking? You are desperately trying to enter the Asian market with the new iPhone 6 and iPhone 6 Plus, and at the same time you are using yellow emoticons for the users with the Asian origin. This is impossible to comment properly. What happened to the universal values?
You can rest assured that these race-out-of-the-place emoticons are going to be used by the extremely short and unpleasant expiration date. At the same time, we still have this funny and awkward feeling that this was a bad prank. You can do us a huge favor by checking what is happening right now.
Either way the book about the biggest mistakes in the IT marketing just got itself an additional invaluable chapter. We sure hope that the other major IT league players have figured out what is the moral of this story. We sure hope that the iPhones will not change their colors in accordance with your race.