Even the IT giants, such as Apple itself, can make ridiculous, unreasonable, and very often damaging mistakes. Emoticons for the different races of Apple users. This sounds like a nice idea in theory. However, when you try to implement it in the real life, then you hit a wall with a surprising strength.
What were they thinking? You are desperately trying to enter the Asian market with the new iPhone 6 and iPhone 6 Plus, and at the same time you are using yellow emoticons for the users with the Asian origin. This is impossible to comment properly. What happened to the universal values?
You can rest assured that these race-out-of-the-place emoticons are going to be used by the extremely short and unpleasant expiration date. At the same time, we still have this funny and awkward feeling that this was a bad prank. You can do us a huge favor by checking what is happening right now.
Either way the book about the biggest mistakes in the IT marketing just got itself an additional invaluable chapter. We sure hope that the other major IT league players have figured out what is the moral of this story. We sure hope that the iPhones will not change their colors in accordance with your race.
Here is a story, you can easily use to make the next big Hollywood summer hit. There was a crew in China, which managed to dig a tunnel not longer than a single meter into the iPhone warehouse. As a result, these guys got their hands on more than $200,000 worth of merchandise. Can you do the math?
How many iPhones, you have to steal to reach this amount? If one is to cost $600, that is more than 3,000 models. Or, maybe we are not good at math. Honestly speaking, we are too lazy to get a calculator. Either way, an entire iPhone store was on the street with a much affordable and hard to resist offer. Right?
What happened to the thieves? Did they manage to get away with it, eventually? Well, these guys are in prison. This is how we can tell you this story, in the first place. They were reckless in the most unimaginable way. They were buying cars, gold and spending in the night clubs like crazy. What was the result?
The police first located the stolen iPhones thanks to their serial numbers. On the other hand, La Vida Loca boys were the easy catch for the cops. At the end of their tunnel was not the light of profit, but rather the prison darkness. What is the moral of this story? Sell the movie rights, what else could it be.