Smart Fitness – Dumb Security

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The busy little bees in Kaspersky Lab just had a new assignment. This time they analyzed the security performances of the extremely popular fitness mobile gadgets, which are obviously extremely insecure. Why? It is actually a surprisingly simple situation. The smart-bracelets are not to be blamed.

The manufacturers are running blindly for the additional profit. They do not have time nor nerves to bother themselves with the “trivialities”, such as the optimal security and privacy protection, among other things. Why is this so important? You do not have to be a rocket scientist for this one, do you?

If you do not solve the problem with the smart-bracelets, then you are going to get into deeper trouble with the smartwatches. Do not forget that the iWatch wave is about to hit our customer’s shores. We have just opened an additional unsecured and the unprotected door for hackers to exploit.

Does it really have to be this way? First, we come up with a new concept and imminently face the security crisis, then we are trying to figure out what to do about it. Seriously? What happened to the predictions in the cyber security field, as our main and most trusted tool? Obviously, too much to ask.

Pavlock With An Electric Stroke

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There is no such a thing as the crazy startup. With only one condition. As long as it delivers the truly efficient results everything and anything is allowed. In order to read this post you are strongly advised to Google a little bit, including some Wiki research about the Russian scientist Pavlov and his experiments.

This is how we have ended up with the new startup called the Pavlock. This is a new type of a smart bracelet. Its way of motivating you is through electroshocks. Yes, you heard it nice and clear. Either you will comply with your schedule and goals or you will suffer pain. Oh dear, what is next?

In addition, what are the possible implications? We do not even dare to think about it. What if someone comes up with an idea about the smart collars? Do we really have to apply these drastic measures in order to achieve our goals? Yet, if it is going to work for you to live a healthy life, let it be.

Smart bracelets with electroshocks for smart people. What is wrong with this picture? If you are a smart and reasonable person, why do you need electroshocks to remind you about what you need or must not do, in the very first place? Smart devices and dumb people. Or, smart people and dumb devices.