Scanning users’ private messages for the advertising purposes is still not a legal activity in California. That is why all successful lawsuits, which are protecting our privacy, are very likely to be “rewarded” with at least $10K per user. Is this enough for Facebook to be dead worried about the situation?
They can afford it, that is for sure, this way or another. But, Facebook will have to change something about the way it runs its business and treats its users. That could be a good thing to start the new year. Right? Otherwise, Facebook will discover the completely new meaning of the word privacy.